How one 2-minute video turned into over €100K of business
A business coach in Ireland played a single customer story at his networking group. Here’s what happened next – and why it worked.
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Blog // Field notes
Notes on turning happy customers into your best salespeople.
Case studies, practical ideas and the psychology of proof – drawn from the interviews behind the videos.
How one 2-minute video turned into over €100K of business
A business coach in Ireland played a single customer story at his networking group. Here’s what happened next – and why it worked.
Read the article
6 places to use client video testimonials – with real results
Website, LinkedIn, proposals, sales calls, live events and referral partners. How Tommi’s clients put their videos to work, and what happened.
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Why most video testimonials don’t work – and what to do instead
Generic reviews are easy to fake and easy to ignore. Here’s what separates a testimonial that sells from one that quietly hurts you.
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